Een nieuwe benadering van de customer journey analyse
Eén op de drie aankopen van Nederlandse consumenten verloopt via internet. De verwachting voor de komende jaren is dat online shoppen nog verder toe zal nemen in populariteit en dat steeds meer verschillende producten online gekocht worden.
Voor marketeers is het de uitdaging om de juist...
How to Realize the Vision of Enterprise Mobility
Overcoming Key Challenges with a Comprehensive Strategic Approach
Enterprise mobility enables instant access to core enterprise information anywhere, anytime, through mobile applications. Organizations intent on accelerating their business performance must incorporate enterprise ...
Cloud vs. On-Premise: Is there a Middle Ground?
Building Multi-Channel Business Applications without Re-Coding
According to most analysts, the key to business survival in today’s economic environment is to adopt a ‘lean and mean’ approach.i In practical IT terms this means adopting technology platforms that are low on entr...
Bringing TRUST to the Cloud
Strong Authentication as an enabler for SaaS adoption
The objective of this white paper is to help educate the reader on the critical components in which authentication solutions are applied within Business to Business (B2B) applications. B2B applications, or more commonly referred...
Integrating SAP R/3® and SalesForce.com®
Many enterprises choose leading ERP and CRM solutions, such as SAP R/3® and SalesForce.com®, to manage their IT and business activities. These include handling acquisitions, products, catalogs and orders, as well as managing leads, campaigns, customer profiles and more...
SharePoint Integration To Enterprise Systems
Leveraging SharePoint Templates and Business Process Integration Tools
Het aanbieden van rookfaciliteiten werkt kostenbesparend
Deze whitepaper bevat interessante informatie voor facilitair managers uit het bedrijfsleven en de gezondheidszorg die verantwoordelijk zijn voor het rookbeleid binnen hun bedrijf/organisatie. Maar ook voor mensen die geïnteresseerd zijn in het aspect “roken” is deze whitepaper een bundeling...
Cloud Innovation at the speed of life
CIOs are operating in a changing world. Tectonic shifts in the way employees work and play, the way we communicate and the economic environment are leading CIOs a merry dance. This paper looks at just some of the big organisational changes CIOs are facing. It explores how they can make the most of c...
Healthcare Security Project Book
Secure access to patient data
As health care facilities modernize and transfer their services to web-based applications, the information contained within them becomes more vulnerable for unauthorized access. If not properly secured, confidential information such as lab results, pat...
Social Media Best Practices
Things change very fast nowadays. Before Facebook was a household name there were services like MySpace and Friendster, the beginnings of digital social networks. Shortly thereafter Twitter came onto the scene. Now, as of 2011, there’s Google+. And there is every reason to assume another gamer-cha...
High Performance Business in Belgium
Accenture has recently researched the performance of Belgian companies, using the patented methodology developed by the Accenture Institute for High Performance Business. The goal was to compare the performance of Belgian companies with their industry peers around the world, as well as determining t...
Winning with analytics
Despite years of talk about scorecards and operating metrics, too many businesses still make critical decisions based on gut feeling and that amorphous quality called experience. But new research reveals a clear link between business performance and the use of analytics to drive fact-based decisio...
10 meest gemaakte fouten bij een Google AdWords campagne
In deze White Paper willen wij u iets meer vertellen over de meest gemaakte fouten bij het beheren van een Google Adwords campagne. Of uw campagne nu intern of extern wordt beheerd, het kan nooit kwaad wat meer inzicht te krijgen in deze materie. De rendabiliteit van uw campagne kan er alleen maar d...
ECM or best of breed WCM
The choice − and therefore debate − between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific te...
Managing global Web sites
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to w...
Multi-channel marketing
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today’s marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at ...
Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
The power of portfolio analytics and the new 4C's of credit
The consumer credit arena has been and most likely will continue to lead and push advances in automation for the commercial credit space. Consumer lending institutions have long ago realized the wealth of information contained within their own customer portfolios. These lenders have taken advantage ...
Measuring Multimedia Content in a Web 2.0 World
In July 2007 it was reported by the Pew Internet Life Study that some 57 percent of adult Internet users in the U.S. are watching or downloading video content and that 19 percent do so on a typical day, primarily at YouTube and news and network TV web sites. These numbers swell to 76 percent and 31 ...
Online merkenonderzoek: “ Wat is de reputatie van 70 gekende Belgische merken in zoekmachines? ”
bSeen onderzocht in juni 2008, 70 Belgische merken op hun reputatie binnen de zoekmachines. Heel concreet werd gekeken welke positieve en negatieve aspecten naar boven kwamen wanneer de merknaam in de zoekmachines werd gezocht.
The 7 Deadly Mistakes of Social Media Marketing ...And How to Avoid Them
Too often we hear, “We need to get on Facebook!” “How can we begin using Twitter?” and “We need to be on THAT blog.” When we really should be hearing: “Let’s develop a cohesive, dynamic approach to building our Web presence that will help deliver a measurable, meaningful impact o...
10 handige tips om in de zoekmachines te scoren
Zoekmachines kunnen heel wat bezoekers naar uw website brengen en dat zonder één euro te investeren. Het belangrijkste criteria voor zoekmachines om uw website op te nemen blijft natuurlijk de content. Hoe meer, hoe relevanter, hoe specifieker de content: hoe beter u zal scoren op relevante zoe...
Best Practices in Improving Lead Generation
B2B Marketing Managers are increasingly asked to generate more and better quality leads. Yet far too often, a chasm exists between marketing and sales efforts to generate and process leads, resulting in a great number of potential leads being squandered. This paper looks at best practices that ha...
10 Praktische tips voor een succesvol cross media marketing plan
Dit adviesdocument maakt het u makkelijk om een aantal basiscampagnes en contactmomenten in te plannen. Haal het meeste uit uw relaties via doelgericht relatiebeheer, verrijking van uw relatiegegevens en doelgroeptargeting. Wij doen u een aantal suggesties voor concrete acties die u kunt inplannen,...
IT Cost Accounting: Measuring the cost of IT services at the point of delivery
In these days of economic downturn, visibility into IT Operational costs has become increasingly important for Enterprises due to the proliferation of IT into their Business. This visibility is essential in order to establish control over the ever increasing IT expenses, caused by unchecked IT spra...
New Media and CMS Guide 2009
This book is intended for those who are interested in the CMS & New Media market and those who need a preliminary insight if starting up any CMS or New Media related project. We cover different aspects on CMS, how to start a project and how the legal aspects are to be considered when working with co...
Closed Loop Marketing
Closed Loop Marketing is a form of interactive marketing where customer responses and behaviour are used to direct and refine marketing strategy and tactics. In this whitepaper, we will take you through the steps taken in the AIDAS cycle of Awareness, Interest, Desire, Action and Satisfaction. We wi...
10 useful tips to rank higher in search engines
Search engines can attract numerous visitors to your website without financial investment from your part. In order to have search engines list your website, the main criterion obviously remains its content. The more the content is rich, relevant and specific, the more likely your chances of succe...
Darwin on Networking - web 2.0
Darwin on Networking - web 2.0 investigates and challenges the future of social networking sites throught the eyes of human evolutionary psychology.
Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
