The Fifth Conference: TECH
Technology is everywhere
In the near future, it is argued, technology will be everywhere. In our daily lives, in our industries and the economy at large, technology will be all pervasive. And therefore we will become more reliant on technology; at every level....
Risk Analysis on the Fly: Fast Markets, Complex Portfolios
If the economic crisis of the past year has taught us anything, it is that more-active measurement and management of risk in complex portfolios and across complex trading organizations is a potential source of profound differentation. We need not look any further than the algorithmic trading communi...
The Influencer: A consumer voice with legs
These are trying times for marketers. Budget restrictions require they accomplish more with less, while at the same time consumers are increasingly diffi cult to engage.
Marketers face the arduous task of generating greater sales returns on smaller advertising allowances and connecting to...
Brand advertising and digital
For many advertisers digital is already a preferred channel for delivering sales-related and performance-oriented objectives; not only are results and ROI measurable, but they can be improved during a campaign. However relying solely on ‘click’ results to measure display advertising campaign...
Social Marketing Playbook
This Playbook will help you engage and interact more effectively online, by showing you how to:
• Leverage best social media practices
• Link online engagement to targeted objectives specific to your goals
• Access supplemental applications to quantify, monitor, and expand e...
Mobile web design: how to create your success story
Take mobile web design seriously
Viewing a website developed for a computer screen on a tiny mobile phone feels like sitting in the front row of an Imax movie theater. You slowly become frustrated because you feel like you’re missing the action and when it’s over you’ll leave w...
How to Find New Customers
In this white paper, you'll learn how to:
• Find new customers by driving demand for your products and services.
• Align your educational content to the way your customers actually buy.
• Turn your website into an educational hub.
• Leverage marketing automation to be...
Sustainable Knowledge Management
Recognizing knowledge as a key asset gives an enterprise advantage over its competitors, and equips it for the challenges and opportunities of the knowledge society. An organization’s experiences, information, and communication are its most valuable resources. But due to information overload, trad...
The Definitive Guide to Making Quota
CSO Insights, experts on the world of sales and marketing, recently surveyed over 2,800 companies. They found most were raising quotas, despite low quota attainment the prior year. In fact, quota attainment has been steadily declining for years and CSO Insights expects it to drop even more.
Cookbook Online B2B Marketing, NL versie
Dit is de preview van het Cookbook Online B2B Marketing. Het volledige boek is beschikbaar via www.iab-belgium.be/cookbook
Met dit naslagwerk wil het Interactive Advertising Bureau (IAB Belgium) zowel marketing- en co...
High Performance Business in Belgium
Accenture has recently researched the performance of Belgian companies, using the patented methodology developed by the Accenture Institute for High Performance Business. The goal was to compare the performance of Belgian companies with their industry peers around the world, as well as determining t...
Winning with analytics
Despite years of talk about scorecards and operating metrics, too many businesses still make critical decisions based on gut feeling and that amorphous quality called experience. But new research reveals a clear link between business performance and the use of analytics to drive fact-based decisio...
10 meest gemaakte fouten bij een Google AdWords campagne
In deze White Paper willen wij u iets meer vertellen over de meest gemaakte fouten bij het beheren van een Google Adwords campagne. Of uw campagne nu intern of extern wordt beheerd, het kan nooit kwaad wat meer inzicht te krijgen in deze materie. De rendabiliteit van uw campagne kan er alleen maar d...
ECM or best of breed WCM
The choice − and therefore debate − between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific te...
Managing global Web sites
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to w...
Multi-channel marketing
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today’s marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at ...
Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
The power of portfolio analytics and the new 4C's of credit
The consumer credit arena has been and most likely will continue to lead and push advances in automation for the commercial credit space. Consumer lending institutions have long ago realized the wealth of information contained within their own customer portfolios. These lenders have taken advantage ...
Measuring Multimedia Content in a Web 2.0 World
In July 2007 it was reported by the Pew Internet Life Study that some 57 percent of adult Internet users in the U.S. are watching or downloading video content and that 19 percent do so on a typical day, primarily at YouTube and news and network TV web sites. These numbers swell to 76 percent and 31 ...
Online merkenonderzoek: “ Wat is de reputatie van 70 gekende Belgische merken in zoekmachines? ”
bSeen onderzocht in juni 2008, 70 Belgische merken op hun reputatie binnen de zoekmachines. Heel concreet werd gekeken welke positieve en negatieve aspecten naar boven kwamen wanneer de merknaam in de zoekmachines werd gezocht.
10 handige tips om in de zoekmachines te scoren
Zoekmachines kunnen heel wat bezoekers naar uw website brengen en dat zonder één euro te investeren. Het belangrijkste criteria voor zoekmachines om uw website op te nemen blijft natuurlijk de content. Hoe meer, hoe relevanter, hoe specifieker de content: hoe beter u zal scoren op relevante zoe...
The 7 Deadly Mistakes of Social Media Marketing ...And How to Avoid Them
Too often we hear, “We need to get on Facebook!” “How can we begin using Twitter?” and “We need to be on THAT blog.” When we really should be hearing: “Let’s develop a cohesive, dynamic approach to building our Web presence that will help deliver a measurable, meaningful impact o...
Best Practices in Improving Lead Generation
B2B Marketing Managers are increasingly asked to generate more and better quality leads. Yet far too often, a chasm exists between marketing and sales efforts to generate and process leads, resulting in a great number of potential leads being squandered. This paper looks at best practices that ha...
Closed Loop Marketing
Closed Loop Marketing is a form of interactive marketing where customer responses and behaviour are used to direct and refine marketing strategy and tactics. In this whitepaper, we will take you through the steps taken in the AIDAS cycle of Awareness, Interest, Desire, Action and Satisfaction. We wi...
Darwin on Networking - web 2.0
Darwin on Networking - web 2.0 investigates and challenges the future of social networking sites throught the eyes of human evolutionary psychology.
10 Praktische tips voor een succesvol cross media marketing plan
Dit adviesdocument maakt het u makkelijk om een aantal basiscampagnes en contactmomenten in te plannen. Haal het meeste uit uw relaties via doelgericht relatiebeheer, verrijking van uw relatiegegevens en doelgroeptargeting. Wij doen u een aantal suggesties voor concrete acties die u kunt inplannen,...
New Media and CMS Guide 2009
This book is intended for those who are interested in the CMS & New Media market and those who need a preliminary insight if starting up any CMS or New Media related project. We cover different aspects on CMS, how to start a project and how the legal aspects are to be considered when working with co...
Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
10 useful tips to rank higher in search engines
Search engines can attract numerous visitors to your website without financial investment from your part. In order to have search engines list your website, the main criterion obviously remains its content. The more the content is rich, relevant and specific, the more likely your chances of succe...
10 meest gemaakte fouten bij een Google AdWords campagne
In deze White Paper willen wij u iets meer vertellen over de meest gemaakte fouten bij het beheren van een Google Adwords campagne. Of uw campagne nu intern of extern wordt beheerd, het kan nooit kwaad wat meer inzicht te krijgen in deze materie. De rendabiliteit van uw campagne kan er alleen maar d...
