Testing In Production
Software services such as Gmail, Facebook, and Bing have become an everyday part of the lives of millions of users. They are all considered software services because:
Users do not (or do not have to) install desktop applications to use them
The software provider controls when upgra...
Windows 8 - 10 design tips for a first-class application
It’s gone, the familiar Windows desktop. Your journey ‘where you want to go today’ will start from now on with a touch-centric tiled start screen that relegates the desktop we were familiar with for decades to a secondary role.
The overwhelming success of tablets and their increasin...
The metier of ERP project management
“Successful Projects above all require Business-IT Leadership” At the beginning of every company’s ERP adventure an inventory of critical success factors is assembled. As every ERP implementation requires a huge effort from the organization it is indeed of utmost importance that all ri...
E-commerce usability: creating customer delight
It’s been creeping slowly into our daily lives since the nineties, and today it’s big business. And. it’s here to stay. Right now, you’re living in the e-commerce era! Some Baby Boomers may still struggle with the idea of buying something without seeing or touching the actual product. But ...
The future of expense management: 5 remarkable findings
For almost all classes of businesses in Europe and the United States, expenses form an important part of their revenue expenditure. A recent study has shown that apart from salaries and benefits, these expenses are the next highest level of controllable cash outgo. They comprise nearly 8% - 12% of...
Making sure people love your CMS solution
For a CMS implementation to be successful, it is crucial that the system is user-friendly. There are a couple of arguments that support this statement. A CMS is often maintained by a large group of decentralized content owners, often lacking the time to spend on it and most important lacking t...
Increasing the ROI of your customer evidence programme
Most businesses dedicate a significant part of their marketing budget to running customer evidence programmes and producing customer testimonials. And they are right to do this. The most efficient marketing tool is word-of-mouth communication, so why not stimulate this process yourself with writt...
Change Management in an IT project: 10 ways to make it work
“HELP! I need to change!!!” Although this cry for help is not usually heard out loud, it does represent what’s going on in people’s minds when they’re faced with change. Whether it concerns your son or daughter who need to learn how to ride their bycicle by themselves, or your employee...
Improving Delivery Performance
Current businesses are more and more getting tightly integrated. In this context it is of utmost importance to become and remain a trustworthy business partner in an entire business supply network.
The State of Legal Marketing in the U.S. 2012
This report provides a brief overview of the most popular advertising strategies used by lawyers over the past few decades. We highlight advertising approaches that are seeing a slow and stead death in this age of social media, as well as newer advertising methods that are on the rise. We are well...
High Performance Business in Belgium
Accenture has recently researched the performance of Belgian companies, using the patented methodology developed by the Accenture Institute for High Performance Business. The goal was to compare the performance of Belgian companies with their industry peers around the world, as well as determining t...
Winning with analytics
Despite years of talk about scorecards and operating metrics, too many businesses still make critical decisions based on gut feeling and that amorphous quality called experience. But new research reveals a clear link between business performance and the use of analytics to drive fact-based decisio...
10 meest gemaakte fouten bij een Google AdWords campagne
In deze White Paper willen wij u iets meer vertellen over de meest gemaakte fouten bij het beheren van een Google Adwords campagne. Of uw campagne nu intern of extern wordt beheerd, het kan nooit kwaad wat meer inzicht te krijgen in deze materie. De rendabiliteit van uw campagne kan er alleen maar d...
ECM or best of breed WCM
The choice − and therefore debate − between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific te...
Managing global Web sites
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to w...
Multi-channel marketing
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today’s marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at ...
Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
The power of portfolio analytics and the new 4C's of credit
The consumer credit arena has been and most likely will continue to lead and push advances in automation for the commercial credit space. Consumer lending institutions have long ago realized the wealth of information contained within their own customer portfolios. These lenders have taken advantage ...
Measuring Multimedia Content in a Web 2.0 World
In July 2007 it was reported by the Pew Internet Life Study that some 57 percent of adult Internet users in the U.S. are watching or downloading video content and that 19 percent do so on a typical day, primarily at YouTube and news and network TV web sites. These numbers swell to 76 percent and 31 ...
Online merkenonderzoek: “ Wat is de reputatie van 70 gekende Belgische merken in zoekmachines? ”
bSeen onderzocht in juni 2008, 70 Belgische merken op hun reputatie binnen de zoekmachines. Heel concreet werd gekeken welke positieve en negatieve aspecten naar boven kwamen wanneer de merknaam in de zoekmachines werd gezocht.
The 7 Deadly Mistakes of Social Media Marketing ...And How to Avoid Them
Too often we hear, “We need to get on Facebook!” “How can we begin using Twitter?” and “We need to be on THAT blog.” When we really should be hearing: “Let’s develop a cohesive, dynamic approach to building our Web presence that will help deliver a measurable, meaningful impact o...
Best Practices in Improving Lead Generation
B2B Marketing Managers are increasingly asked to generate more and better quality leads. Yet far too often, a chasm exists between marketing and sales efforts to generate and process leads, resulting in a great number of potential leads being squandered. This paper looks at best practices that ha...
10 handige tips om in de zoekmachines te scoren
Zoekmachines kunnen heel wat bezoekers naar uw website brengen en dat zonder één euro te investeren. Het belangrijkste criteria voor zoekmachines om uw website op te nemen blijft natuurlijk de content. Hoe meer, hoe relevanter, hoe specifieker de content: hoe beter u zal scoren op relevante zoe...
IT Cost Accounting: Measuring the cost of IT services at the point of delivery
In these days of economic downturn, visibility into IT Operational costs has become increasingly important for Enterprises due to the proliferation of IT into their Business. This visibility is essential in order to establish control over the ever increasing IT expenses, caused by unchecked IT spra...
10 Praktische tips voor een succesvol cross media marketing plan
Dit adviesdocument maakt het u makkelijk om een aantal basiscampagnes en contactmomenten in te plannen. Haal het meeste uit uw relaties via doelgericht relatiebeheer, verrijking van uw relatiegegevens en doelgroeptargeting. Wij doen u een aantal suggesties voor concrete acties die u kunt inplannen,...
Closed Loop Marketing
Closed Loop Marketing is a form of interactive marketing where customer responses and behaviour are used to direct and refine marketing strategy and tactics. In this whitepaper, we will take you through the steps taken in the AIDAS cycle of Awareness, Interest, Desire, Action and Satisfaction. We wi...
New Media and CMS Guide 2009
This book is intended for those who are interested in the CMS & New Media market and those who need a preliminary insight if starting up any CMS or New Media related project. We cover different aspects on CMS, how to start a project and how the legal aspects are to be considered when working with co...
Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
10 useful tips to rank higher in search engines
Search engines can attract numerous visitors to your website without financial investment from your part. In order to have search engines list your website, the main criterion obviously remains its content. The more the content is rich, relevant and specific, the more likely your chances of succe...
Darwin on Networking - web 2.0
Darwin on Networking - web 2.0 investigates and challenges the future of social networking sites throught the eyes of human evolutionary psychology.
