Telesperience Datasheet: CSP revenue maximisation trends 2012-14
A new discipline is emerging that is transforming revenue assurance and fraud management from a reactive and protective discipline into a proactive opportunity-creating process. This means that CSPs are now explicitly managing four things and bringing these together to create the new discipline of r...
Data Security: A Government Perspective
Secure access to confidential data.
Due to the sensitive nature of data, government agencies and departments are increasingly opting for multi-factor authentication methods. In this resource, uncover how VASCO’s strong authentication solutions enabled multiple government organiza...
Compliance in the Cloud: How to Deal with Social Media in the Workplace
For enterprises social media applications such as blogs, LinkedIn, Facebook, and Twitter bring both business opportunities and risk. There are many channels and the volume of data is enormous. Most organizations don’t even know if and how employees are using them. The combination of business sensi...
2012 Trends in Email Marketing
2012 promises to be an exciting year for marketers, despite the continuing difficult economic climate across the developed world. This paper looks at the top 10 trends facing marketing professionals working in the email marketing field over the coming months.
Developments in technology,...
Real-Time Convergent Charging is the Secret Sauce for a Positive Customer Experience
There are three major categories of business drivers that all communication service providers (CSPs) face today, and business survival is now dependent on how these organizations respond to those drivers. They are: external drivers, such as user device and technology evolution; internal drivers, ...
Spectrum Access Techniques in Cognitive Radio Technology
The ever growing demand for wireless services has placed enormous burden on valuable resources such as spectral bandwidth. This has resulted in the evolution of various new technologies. Today’s radio environment features a heterogeneous mix of radio access technologies. In such an environment man...
The ten commandments of CMS selection
In this paper, we take a look at ten things that significantly contribute to the successful procurement and implementation of a Content Management System (CMS).
Digital marketers and communicators face increasingly complex issues when engaging with visitors. Customers have limited time ...
5 Steps to Improve Change Request Management in Software Delivery
This article highlights the problem of frequent change requests (CRs) that application owners need to address during the soft development life cycles. These change requests complicate the regular delivery. At times the delivery quality is compromised, some other times the schedule is slipped. This a...
International Usability Testing
In Sweden, the cash dispensers have very large buttons. Do you know why these buttons are so big? You can press them wearing thick gloves. Swedish winters are cold.
In the USA, zip code is a well-known concept. It stands for 'Zone Improvement Plan', but has very little meaning to anyone ...
Customer-centric Utility Companies: Monetisation Strategies for the High Smart Metering Investment
“Monetisation Strategies for the High Smart Metering Investment” is the topic Orga Systems is approaching in its Utility whitepaper, published with Frost & Sullivan. “Smart metering is an opportunity to increase transparency and install confidence. Increasing the touch points with customers is...
High Performance Business in Belgium
Accenture has recently researched the performance of Belgian companies, using the patented methodology developed by the Accenture Institute for High Performance Business. The goal was to compare the performance of Belgian companies with their industry peers around the world, as well as determining t...
Winning with analytics
Despite years of talk about scorecards and operating metrics, too many businesses still make critical decisions based on gut feeling and that amorphous quality called experience. But new research reveals a clear link between business performance and the use of analytics to drive fact-based decisio...
10 meest gemaakte fouten bij een Google AdWords campagne
In deze White Paper willen wij u iets meer vertellen over de meest gemaakte fouten bij het beheren van een Google Adwords campagne. Of uw campagne nu intern of extern wordt beheerd, het kan nooit kwaad wat meer inzicht te krijgen in deze materie. De rendabiliteit van uw campagne kan er alleen maar d...
ECM or best of breed WCM
The choice − and therefore debate − between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific te...
Managing global Web sites
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to w...
Multi-channel marketing
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today’s marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at ...
Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
The power of portfolio analytics and the new 4C's of credit
The consumer credit arena has been and most likely will continue to lead and push advances in automation for the commercial credit space. Consumer lending institutions have long ago realized the wealth of information contained within their own customer portfolios. These lenders have taken advantage ...
Measuring Multimedia Content in a Web 2.0 World
In July 2007 it was reported by the Pew Internet Life Study that some 57 percent of adult Internet users in the U.S. are watching or downloading video content and that 19 percent do so on a typical day, primarily at YouTube and news and network TV web sites. These numbers swell to 76 percent and 31 ...
Online merkenonderzoek: “ Wat is de reputatie van 70 gekende Belgische merken in zoekmachines? ”
bSeen onderzocht in juni 2008, 70 Belgische merken op hun reputatie binnen de zoekmachines. Heel concreet werd gekeken welke positieve en negatieve aspecten naar boven kwamen wanneer de merknaam in de zoekmachines werd gezocht.
The 7 Deadly Mistakes of Social Media Marketing ...And How to Avoid Them
Too often we hear, “We need to get on Facebook!” “How can we begin using Twitter?” and “We need to be on THAT blog.” When we really should be hearing: “Let’s develop a cohesive, dynamic approach to building our Web presence that will help deliver a measurable, meaningful impact o...
Best Practices in Improving Lead Generation
B2B Marketing Managers are increasingly asked to generate more and better quality leads. Yet far too often, a chasm exists between marketing and sales efforts to generate and process leads, resulting in a great number of potential leads being squandered. This paper looks at best practices that ha...
10 handige tips om in de zoekmachines te scoren
Zoekmachines kunnen heel wat bezoekers naar uw website brengen en dat zonder één euro te investeren. Het belangrijkste criteria voor zoekmachines om uw website op te nemen blijft natuurlijk de content. Hoe meer, hoe relevanter, hoe specifieker de content: hoe beter u zal scoren op relevante zoe...
10 Praktische tips voor een succesvol cross media marketing plan
Dit adviesdocument maakt het u makkelijk om een aantal basiscampagnes en contactmomenten in te plannen. Haal het meeste uit uw relaties via doelgericht relatiebeheer, verrijking van uw relatiegegevens en doelgroeptargeting. Wij doen u een aantal suggesties voor concrete acties die u kunt inplannen,...
IT Cost Accounting: Measuring the cost of IT services at the point of delivery
In these days of economic downturn, visibility into IT Operational costs has become increasingly important for Enterprises due to the proliferation of IT into their Business. This visibility is essential in order to establish control over the ever increasing IT expenses, caused by unchecked IT spra...
New Media and CMS Guide 2009
This book is intended for those who are interested in the CMS & New Media market and those who need a preliminary insight if starting up any CMS or New Media related project. We cover different aspects on CMS, how to start a project and how the legal aspects are to be considered when working with co...
Closed Loop Marketing
Closed Loop Marketing is a form of interactive marketing where customer responses and behaviour are used to direct and refine marketing strategy and tactics. In this whitepaper, we will take you through the steps taken in the AIDAS cycle of Awareness, Interest, Desire, Action and Satisfaction. We wi...
Change Management in an IT project: 10 ways to make it work
“HELP! I need to change!!!”
Although this cry for help is not usually heard out loud, it does represent what’s going on in people’s minds when they’re faced with change. Whether it concerns your son or daughter who need to learn how to ride their bycicle by themselves, or your ...
10 useful tips to rank higher in search engines
Search engines can attract numerous visitors to your website without financial investment from your part. In order to have search engines list your website, the main criterion obviously remains its content. The more the content is rich, relevant and specific, the more likely your chances of succe...
Darwin on Networking - web 2.0
Darwin on Networking - web 2.0 investigates and challenges the future of social networking sites throught the eyes of human evolutionary psychology.
