The arrival of invisible apps
We have to admit it, we have become slaves of our own screens, some even speak of the 'screen generation' and they are right. With the new devices that are out on the market such as smart watches and Apple TV’s, our screen time increases every day. In addition all kinds of services and support are...
Commerce: It's always personal
How context-driven content fuels sales growth It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done...
7 lessons from visionary Context Marketers
We all know it’s true. Customers have more power than ever before. They have huge expectations of the companies they do business with. And they won’t hang around waiting for you to catch up...
Multichannel Digital Marketing Report
The way that brands communicate with their customers has fundamentally changed. Digital marketing technologies help provide a more consumer-centric, integrated approach to communication, allowing us to deliver the right message to the right person at the right time through an ever-increasing number ...
Mobile Commerce Report 2015 - Benelux
As high street and online shopping have merged, this evolution has continued onto all of our mobile electronic devices. We are, as consumers, as comfortable buying on our smartphones and tablets, as we are desktops and laptops. Even more so, perhaps.
The augmented sales team
We love sales. All the sales people we know, love sales. But ask any sales person what (s)he hates about his or her role, and you’ll always get the same reply: the administrative part of the job. The rules and procedures, the systems and tools, ... most of them simply don’t seem to match the rea...
Seven Strategies to market to an audience of one
What’s the marketer’s role in each phase of the journey? Of all the customer facing teams within a business (sales, customer service, commerce, and marketing), it’s the marketers that are most active throughout the entire course of the customer journey. Marketers create brand awareness and or...
The Customer Journey
It is time to toss out the old models. The modern customer journey is amorphous – spanning across channels and touch points. It can start anywhere, anytime, and move in any direction – even backwards and in loops. Most important, each journey is unique. Whether buying or getting help for a prod...
Customer Experience Design: A framework for a new marketing discipline
The Reference explores whether Customer Experience Design can be taken one step further, from an intuitively and ad hoc performed series of activities to a methodological discipline with principles, tools and techniques.
7 things they don't tell you about multichannel marketing
These are hard times for marketeers. You just figured out digital marketing and about half of you have made the switch to spending more than 50 percent of your budgets in digital. But now it appears that this switch to digital is only part of a larger move that, even with the benefit of the littl...
High Performance Business in Belgium
Accenture has recently researched the performance of Belgian companies, using the patented methodology developed by the Accenture Institute for High Performance Business. The goal was to compare the performance of Belgian companies with their industry peers around the world, as well as determining t...
Winning with analytics
Despite years of talk about scorecards and operating metrics, too many businesses still make critical decisions based on gut feeling and that amorphous quality called experience. But new research reveals a clear link between business performance and the use of analytics to drive fact-based decisio...
10 meest gemaakte fouten bij een Google AdWords campagne
In deze White Paper willen wij u iets meer vertellen over de meest gemaakte fouten bij het beheren van een Google Adwords campagne. Of uw campagne nu intern of extern wordt beheerd, het kan nooit kwaad wat meer inzicht te krijgen in deze materie. De rendabiliteit van uw campagne kan er alleen maar d...
ECM or best of breed WCM
The choice − and therefore debate − between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific te...
Managing global Web sites
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to w...
Multi-channel marketing
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today’s marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at ...
Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
The power of portfolio analytics and the new 4C's of credit
The consumer credit arena has been and most likely will continue to lead and push advances in automation for the commercial credit space. Consumer lending institutions have long ago realized the wealth of information contained within their own customer portfolios. These lenders have taken advantage ...
Measuring Multimedia Content in a Web 2.0 World
In July 2007 it was reported by the Pew Internet Life Study that some 57 percent of adult Internet users in the U.S. are watching or downloading video content and that 19 percent do so on a typical day, primarily at YouTube and news and network TV web sites. These numbers swell to 76 percent and 31 ...
Online merkenonderzoek: “ Wat is de reputatie van 70 gekende Belgische merken in zoekmachines? ”
bSeen onderzocht in juni 2008, 70 Belgische merken op hun reputatie binnen de zoekmachines. Heel concreet werd gekeken welke positieve en negatieve aspecten naar boven kwamen wanneer de merknaam in de zoekmachines werd gezocht.
The 7 Deadly Mistakes of Social Media Marketing ...And How to Avoid Them
Too often we hear, “We need to get on Facebook!” “How can we begin using Twitter?” and “We need to be on THAT blog.” When we really should be hearing: “Let’s develop a cohesive, dynamic approach to building our Web presence that will help deliver a measurable, meaningful impact o...
Best Practices in Improving Lead Generation
B2B Marketing Managers are increasingly asked to generate more and better quality leads. Yet far too often, a chasm exists between marketing and sales efforts to generate and process leads, resulting in a great number of potential leads being squandered. This paper looks at best practices that ha...
10 handige tips om in de zoekmachines te scoren
Zoekmachines kunnen heel wat bezoekers naar uw website brengen en dat zonder één euro te investeren. Het belangrijkste criteria voor zoekmachines om uw website op te nemen blijft natuurlijk de content. Hoe meer, hoe relevanter, hoe specifieker de content: hoe beter u zal scoren op relevante zoe...
IT Cost Accounting: Measuring the cost of IT services at the point of delivery
In these days of economic downturn, visibility into IT Operational costs has become increasingly important for Enterprises due to the proliferation of IT into their Business. This visibility is essential in order to establish control over the ever increasing IT expenses, caused by unchecked IT spra...
10 Praktische tips voor een succesvol cross media marketing plan
Dit adviesdocument maakt het u makkelijk om een aantal basiscampagnes en contactmomenten in te plannen. Haal het meeste uit uw relaties via doelgericht relatiebeheer, verrijking van uw relatiegegevens en doelgroeptargeting. Wij doen u een aantal suggesties voor concrete acties die u kunt inplannen,...
Closed Loop Marketing
Closed Loop Marketing is a form of interactive marketing where customer responses and behaviour are used to direct and refine marketing strategy and tactics. In this whitepaper, we will take you through the steps taken in the AIDAS cycle of Awareness, Interest, Desire, Action and Satisfaction. We wi...
Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
New Media and CMS Guide 2009
This book is intended for those who are interested in the CMS & New Media market and those who need a preliminary insight if starting up any CMS or New Media related project. We cover different aspects on CMS, how to start a project and how the legal aspects are to be considered when working with co...
10 useful tips to rank higher in search engines
Search engines can attract numerous visitors to your website without financial investment from your part. In order to have search engines list your website, the main criterion obviously remains its content. The more the content is rich, relevant and specific, the more likely your chances of succe...
Winning with analytics
Despite years of talk about scorecards and operating metrics, too many businesses still make critical decisions based on gut feeling and that amorphous quality called experience. But new research reveals a clear link between business performance and the use of analytics to drive fact-based decisio...
