Papers from author "SAP"

  • Seven Strategies to market to an audience of one

    What’s the marketer’s role in each phase of the journey? Of all the customer facing teams within a business (sales, customer service, commerce, and marketing), it’s the marketers that are most active throughout the entire course of the customer journey. Marketers create brand awareness and or...

    Marketingread more...

  • The Customer Journey

    It is time to toss out the old models. The modern customer journey is amorphous – spanning across channels and touch points. It can start anywhere, anytime, and move in any direction – even backwards and in loops. Most important, each journey is unique. Whether buying or getting help for a prod...

    Marketingread more...

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