Papers from author "SDL Tridion"
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Personalizing the online user experience
Take a look through your email inbox at the marketing communications you have received lately and at websites that you visit regularly. How many of them are personalized to your needs and interests? Have they gone beyond adding your name or ...
Closed Loop Marketing
Closed Loop Marketing is a form of interactive marketing where customer responses and behaviour are used to direct and refine marketing strategy and tactics. In this whitepaper, we will take you through the steps taken in the AIDAS cycle of Awareness, Interest, Desire, Action and Satisfaction. We wi...
ECM or best of breed WCM
The choice − and therefore debate − between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific te...
Five ways to persuade your target audiences: BluePrinting
Organizations need to communicate with an increasing amount of target audiences in different regions across different channels. This leads to a proliferation of communication channels that makes it hard for organizations to communicate efficiently and effectively.
It's Time To Break Up With Your Custom-Coded WCM
Forrester report: It’s hard to believe, but some enterprises still use custom-coded Web content management (WCM) solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it ha...
Managing global Web sites
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to w...
Mobile Marketing: Attracting Millions of Mobile Internet Users
The mobile world is booming - from the explosion of mobile operating systems and the exponential growth of available applications, to 3G's omnipresence in our everyday lives, demanding instant access to information. The iPhone unveiled the path to a new form of communication and interactivity, bring...
Multi-channel marketing
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today’s marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at ...
Search Engine Optimization for Global Web Sites
The need to optimize search engine results and improve search engine marketing is under greater and greater pressure. This entails capturing and understanding how your target audiences search and locate information about your goods and services. This paper examines how optimizing multilingual searc...
The Forrester Wave(TM): Web Content Management For Online Customer Experience, Q3 2011
The web content management (WCM) market is in transition. Functionality to enable publishing to the Web — whether internally or externally — has become commoditized. Yet now, the WCM market is growing based on customer experience management (CXM) needs, including multichannel delivery, conten...
