Channel Management in the Era of Social Technology

Indirect sales account for more than 70% of global business. It was ons thought that the internet world would drive intermediaries out of business as direct distance-selling with low transactional costs rendered indirect channels obsolete. For some commodity sales where the company's brand was strong, this did come to pass. But otherwise, the internet and ecommerce provided a low cost route to market for the very intermediaries that we once thought would put out of business by it. In fact...


Published on: 23/05/13
Language:English
Pages:11
Size:1.98 MB
Author:Relayware
Relayware

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