Fundamental Issues in Business Forecasting

Forecasting is a difficult and thankless endeavor. When accuracy is not quite where everyone wants it to be, we react by making significant new investments in technology, process and people. Unfortunately, investment in the forecasting function is no guarantee of better forecasts. There are often fundamental issues that affect an organization’s ability to forecast accurately. Until those issues are recognized and addressed, further investment in the function may be wasted. This white paper identifies several fundamental issues that should be of concern to organizations creating a new forecasting function and to those struggling to improve the one they already have.


Published on: 30/09/09
Language:English
Pages:12
Size:1.00 MB
Author:SAS
SAS

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