Content Management
Comment calculer le ROI d'un ECM?
White paper qui explique comment il faut calculer le ROI (Return on Investment) d'un système d'ECM.
ECM or best of breed WCM
The choice − and therefore debate − between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific te...
Hoe de ROI van Enterprise Content Management berekenen?
White paper over hoe de ROI (Return on Investment) van een ECM-systeem wordt berekend.
It's Time To Break Up With Your Custom-Coded WCM
Forrester report: It’s hard to believe, but some enterprises still use custom-coded Web content management (WCM) solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it ha...
Making sure people love your CMS solution
For a CMS implementation to be successful, it is crucial that the system is user-friendly. There are a couple of arguments that support this statement. A CMS is often maintained by a large group of decentralized content owners, often lacking the time to spend on it and most important lacking t...
Managing global Web sites
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to w...
Mobile Marketing: Attracting Millions of Mobile Internet Users
The mobile world is booming - from the explosion of mobile operating systems and the exponential growth of available applications, to 3G's omnipresence in our everyday lives, demanding instant access to information. The iPhone unveiled the path to a new form of communication and interactivity, bring...
Seven Deadly Sins of Content Management
Cardinal Sins of Content Management. When facing the prospect of buying a content management solution, most businesses believe is a process which is both time consuming and costly. It is not a myth necessarily dispelled by the CMS industry at large, but by the end of this document we hope to have sh...
The Forrester Wave(TM): Web Content Management For Online Customer Experience, Q3 2011
The web content management (WCM) market is in transition. Functionality to enable publishing to the Web — whether internally or externally — has become commoditized. Yet now, the WCM market is growing based on customer experience management (CXM) needs, including multichannel delivery, conten...
