Managing global Web sites
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
| Published on: | 18/10/07 |
|---|---|
| Language: | English |
| Pages: | 23 |
| Size: | 12.60 MB |
| Author: | SDL Tridion |
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