Managing global Web sites

Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.


Published on: 18/10/07
Language:English
Pages:23
Size:12.60 MB
Author:SDL Tridion
SDL Tridion

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Comments

Yska A. (13/02/09)
When I download this white paper I get a white paper of Multi-Channel marketing. Also very interesting, but I want the white paper of Managing global websites. Can anyone help me?

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