http://www.whitepapercentral.com/ Papers written by and for professionals en 2008-11-01 2012-02-04 Whitepaper Central info@whitepapercentral.com http://www.whitepapercentral.com/browse/content-management/comment-calculer-le-roi-dun-ecm/ White paper qui explique comment il faut calculer le ROI (Return on Investment) d'un système d'ECM. 2009-03-13 http://www.whitepapercentral.com/browse/content-management/comment-calculer-le-roi-dun-ecm/ http://www.whitepapercentral.com/browse/content-management/ecm-or-best-of-breed-wcm/ The choice − and therefore debate − between 'suite' versus 'best of breed' software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific technologies for specific business requirements. SDL Tridion is a best of breed vendor that provides persuasive Web content management solutions that enable effective communication and interaction with multiple target audiences. 2007-02-15 http://www.whitepapercentral.com/browse/content-management/ecm-or-best-of-breed-wcm/ http://www.whitepapercentral.com/browse/content-management/hoe-de-roi-van-enterprise-content-management-berekenen/ White paper over hoe de ROI (Return on Investment) van een ECM-systeem wordt berekend. 2009-03-13 http://www.whitepapercentral.com/browse/content-management/hoe-de-roi-van-enterprise-content-management-berekenen/ http://www.whitepapercentral.com/browse/content-management/it-s-time-to-break-up-with-your-custom-coded-wcm/ Forrester report: It’s hard to believe, but some enterprises still use custom-coded Web content management (WCM) solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has become untenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms, open source products offer the attractions of custom-coding with lesser software development and maintenance burdens. 2011-02-28 http://www.whitepapercentral.com/browse/content-management/it-s-time-to-break-up-with-your-custom-coded-wcm/ http://www.whitepapercentral.com/browse/content-management/making-sure-people-love-your-cms-solution/ For a CMS implementation to be successful, it is crucial that the system is user-friendly. There are a couple of arguments that support this statement. A CMS is often maintained by a large group of decentralized content owners, often lacking the time to spend on it and most important lacking the experience to use complex and technical authoring tools. They will need a clear, intuitive and efficient user interface for editing, uploading or organizing their content. A content management system that does not meet those requirements will not be used and the content will not be updated. Consequently, the productivity of the system will get lost and the ROI of the system will be neglectable. 2009-02-12 http://www.whitepapercentral.com/browse/content-management/making-sure-people-love-your-cms-solution/ http://www.whitepapercentral.com/browse/content-management/managing-global-web-sites/ Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences. 2007-10-18 http://www.whitepapercentral.com/browse/content-management/managing-global-web-sites/ http://www.whitepapercentral.com/browse/content-management/mobile-marketing-attracting-millions-of-mobile-internet-users/ The mobile world is booming - from the explosion of mobile operating systems and the exponential growth of available applications, to 3G's omnipresence in our everyday lives, demanding instant access to information. The iPhone unveiled the path to a new form of communication and interactivity, bringing Google, Microsoft and other RIMs/Blackberrys in its wake. 2011-01-27 http://www.whitepapercentral.com/browse/content-management/mobile-marketing-attracting-millions-of-mobile-internet-users/ http://www.whitepapercentral.com/browse/content-management/seven-deadly-sins-of-content-management/ Cardinal Sins of Content Management. When facing the prospect of buying a content management solution, most businesses believe is a process which is both time consuming and costly. It is not a myth necessarily dispelled by the CMS industry at large, but by the end of this document we hope to have shown you how to avoid the common cardinal sins of CMS procurement so your business can implement a content management solution on time and on budget. 2008-12-16 http://www.whitepapercentral.com/browse/content-management/seven-deadly-sins-of-content-management/ http://www.whitepapercentral.com/browse/content-management/the-forrester-wave-tm-web-content-management-for-online-customer-experience-q3-2011/ The web content management (WCM) market is in transition. Functionality to enable publishing to the Web — whether internally or externally — has become commoditized. Yet now, the WCM market is growing based on customer experience management (CXM) needs, including multichannel delivery, content targeting, analytics, and integration with other CXM technologies. Forrester evaluated 10 WCM products across approximately 115 criteria and found that they have a lower level of maturity when viewed against these capabilities. SDL and Adobe lead due to their rich functionality, strategy, and enterprise track record. Strong Performers Sitecore, FatWire, OpenText, and Autonomy all provide strong options. Contender Ektron has solid functionality, but needs to work on its enterprise-level track record. Contender IBM lacks the broad set of capabilities others have in WCM, but has other CXM software assets and a strategic integration road map. Contenders Microsoft and Oracle have less of a CXM focus, but are legitimate alternatives for less interactive experiences. 2011-07-13 http://www.whitepapercentral.com/browse/content-management/the-forrester-wave-tm-web-content-management-for-online-customer-experience-q3-2011/