Innovation: a Priority for Growth in the Aftermath of the Downturn

Innovation is a top priority for companies seeking to grow in the wake of the economic downturn, but flaws in managing innovation may hinder their progress. New Accenture research indicates that many companies in the US and UK have, in fact, increased innovation funding during the downturn, demonstrating innovation’s perceived value as a driver of business growth. However, poor returns on investment will likely continue until companies systematically manage innovation with the same rigor and discipline as other critical business processes.


Published on: 09/11/09
Language:English
Pages:12
Size:846.23 Kb
Author:Accenture
Accenture

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