International Usability Testing
In Sweden, the cash dispensers have very large buttons. Do you know why these buttons are so big? You can press them wearing thick gloves. Swedish winters are cold. In the USA, zip code is a well-known concept. It stands for ‘Zone Improvement Plan’, but has very little meaning to anyone outside the US (First tip: “Postal code” is universally understood). In Japan, people find disembodied body parts, e.g., eyes and mouths, unappealing in visual imagery. Companies that compete in the international marketplace recognize the value of usability in their global strategy. Usability testing is a well-established technique to enhance the user experience of products. It might seem like mission impossible to test applications and designs with all target culture representatives present, don’t you think?
| Published on: | 05/03/09 |
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| Language: | English |
| Pages: | 10 |
| Size: | 7.13 MB |
| Author: | Human Interface Group |
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