2012 Trends in Email Marketing

2012 promises to be an exciting year for marketers, despite the continuing difficult economic climate across the developed world. This paper looks at the top 10 trends facing marketing professionals working in the email marketing field over the coming months.

Developments in technology, such as social media, mobile and cloud services, continue to present new opportunities and challenges for marketers. This paper will offer practical advice on how to take advantage of these upcoming trends and ensure they’re at the forefront of your strategic marketing planning. However, it isn’t just technology that is driving change. The growing importance of more intelligent targeting and relevancy of content are also set to become increasingly vital to the continuing drive to maximise ROI.

Published on: 13/03/12
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