7 things they don't tell you about multichannel marketing

These are hard times for marketeers. You just figured out digital marketing and about half of you have made the switch to spending more than 50 percent of your budgets in digital. But now it appears that this switch to digital is only part of a larger move that, even with the benefit of the little hindsight we have at this moment, can be said to have transformed the job of the marketeer to a whole new profession in a period of 10 years’ time.

Published on: 17/09/15
Size:1.11 MB
Author:The Reference
The Reference

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