E-commerce usability: creating customer delight

It’s been creeping slowly into our daily lives since the nineties, and today it’s big business. And. it’s here to stay. Right now, you’re living in the e-commerce era! Some Baby Boomers may still struggle with the idea of buying something without seeing or touching the actual product. But for Generation X, who witnessed the birth and rise of e-commerce, and certainly for Generation Y, who never lived in a world without it, buying online feels as natural as stepping into the store around the next block...

Published on: 02/04/12
Size:2.24 MB
Author:Human Interface Group
Human Interface Group

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