Measuring Multimedia Content in a Web 2.0 World

In July 2007 it was reported by the Pew Internet Life Study that some 57 percent of adult Internet users in the U.S. are watching or downloading video content and that 19 percent do so on a typical day, primarily at YouTube and news and network TV web sites. These numbers swell to 76 percent and 31 percent for the young adult (18 to 29 year old) market, clearly painting a picture of the importance of video and multimedia content both today and in the future. What’s more, users are actively distributing this content, with 57 percent of all adults and 67 percent of 18 to 29 year olds reporting sharing links to multimedia content with others, thusly demonstrating the powerful viral nature of video-based content on the Internet.

Published on: 10/02/08
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