Addressing the challenge of customer churn & marketing burn

Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.


Published on: 03/03/08
Language:English
Pages:60
Size:2.90 MB
Author:Dun & Bradstreet
Dun & Bradstreet

Rating:
  Mail to friend:

Comments

Vansweevelt Joris (09/12/08)
Nice paper!

Post a comment

Register for free and post your comment...

Register

Telex

Desk02 Webdesign Webhosting by Combell