Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
| Published on: | 03/03/08 |
|---|---|
| Language: | English |
| Pages: | 60 |
| Size: | 2.90 MB |
| Author: | Dun & Bradstreet |
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