Are you talking to me?

Personalizing the online user experience

Take a look through your email inbox at the marketing communications you have received lately and at websites that you visit regularly. How many of them are personalized to your needs and interests? Have they gone beyond adding your name or suggesting recommended purchases based on what someone else may have bought? Independent research backed up by a recent SDL Tridion survey confirms that only 23% of organisations are highly personalizing their digital marketing communications.

Published on: 22/04/09
Size:359.52 Kb
Author:SDL Tridion
SDL Tridion

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