Best Practices in Improving Lead Generation
B2B Marketing Managers are increasingly asked to generate more and better quality leads. Yet far too often, a chasm exists between marketing and sales efforts to generate and process leads, resulting in a great number of potential leads being squandered. This paper looks at best practices that have evolved to remedy this problem, looking at the most successful B2B lead generation campaigns carried out in the last two years. It shows that by adopting a number of non-complex best practices, customers have more than doubled their lead generation numbers and improved on their quality too.
| Published on: | 29/06/09 |
|---|---|
| Language: | English |
| Pages: | 10 |
| Size: | 244.50 Kb |
| Author: | WebleadsB2B |
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Accenture • B2B • CMS • COLT • Combell • Crossmedia • Docbyte • ECM • EmailGarage • F5 Networks • Facebook • Google • HIG • Human Interface Group • IAB • IBM • ICT • ISS • IT • Jan Vermeiren • LinkedIn • LioNBRIDGE • Marketing • Nedstat • ROI • SAS • SDL Tridion • SDLTridion • SEO • SPSS • Sybase • The Fifth Conference • Web2.0 • WebAttract • advertising • analytics • bSeen • business intelligence • compliance • data mining • email marketing • knowledge management • leadgeneration • marketing • online • outsourcing • security • social media • tips • usability
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