Best Practices in Improving Lead Generation

B2B Marketing Managers are increasingly asked to generate more and better quality leads. Yet far too often, a chasm exists between marketing and sales efforts to generate and process leads, resulting in a great number of potential leads being squandered. This paper looks at best practices that have evolved to remedy this problem, looking at the most successful B2B lead generation campaigns carried out in the last two years. It shows that by adopting a number of non-complex best practices, customers have more than doubled their lead generation numbers and improved on their quality too.


Published on: 29/06/09
Language:English
Pages:10
Size:244.50 Kb
Author:WebleadsB2B
WebleadsB2B

Rating:
  Mail to friend:

Comments

Be the first to comment this paper.

Post a comment

Register for free and post your comment...

Register

Telex

Desk02 Webdesign Webhosting by Combell