Closed Loop Marketing

Closed Loop Marketing is a form of interactive marketing where customer responses and behaviour are used to direct and refine marketing strategy and tactics. In this whitepaper, we will take you through the steps taken in the AIDAS cycle of Awareness, Interest, Desire, Action and Satisfaction. We will explain for each step how the Closed Loop Marketing concepts for the online channel are relevant and what you can do to support them.


Published on: 18/03/09
Language:English
Pages:21
Size:526.25 Kb
Author:SDL Tridion
SDL Tridion

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