Increasing the ROI of your customer evidence programme

Most businesses dedicate a significant part of their marketing budget to running customer evidence programmes and producing customer testimonials. And they are right to do this. The most efficient marketing tool is word-of-mouth communication, so why not stimulate this process yourself with written and filmed reference stories? Moreover, the most reliable source of information about a supplier’s products and services are its customers. Again, why not ask your customers for a full account of your joint projects and use their stories to convince others?

Published on: 15/09/11
Size:653.08 Kb
Author:Quadrant Communications
Quadrant Communications

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