Seven Strategies to market to an audience of one

What’s the marketer’s role in each phase of the journey? Of all the customer facing teams within a business (sales, customer service, commerce, and marketing), it’s the marketers that are most active throughout the entire course of the customer journey. Marketers create brand awareness and orchestrate customer experiences across channels – all to reinforce the brand with existing customers and generate curiosity among prospective customers. They ensure that the stories about the company and its products and services remain clear and compelling throughout the customer journey.


Published on: 09/11/15
Language:English
Pages:18
Size:1.97 MB
Author:SAP
SAP

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