The Customer Journey

It is time to toss out the old models. The modern customer journey is amorphous – spanning across channels and touch points. It can start anywhere, anytime, and move in any direction – even backwards and in loops. Most important, each journey is unique. Whether buying or getting help for a product, customers will vary their process each time, based on what is convenient at that moment. This e-book is all about creating a 21st-century model for customer engagement


Published on: 13/10/15
Language:English
Pages:19
Size:4.51 MB
Author:SAP
SAP

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