The Influencer: A consumer voice with legs
These are trying times for marketers. Budget restrictions require they accomplish
more with less, while at the same time consumers are increasingly diffi cult
to engage.
Marketers face the arduous task of generating greater sales returns on smaller advertising
allowances and connecting to a broader public with fewer resources. All the while, an
increasing number of channels are vying for the shopper’s interest, creating unprecedented
competition.
| Published on: | 14/03/10 |
|---|---|
| Language: | English |
| Pages: | 12 |
| Size: | 3.36 MB |
| Author: | ICOM |
| Rating: |
| Mail to friend: |
Post a comment
Register for free and post your comment...
Member Login
Tag Cloud
Accenture • B2B • BT • CIO • CMS • COLT • Combell • ECM • F5 Networks • Facebook • Forrester • Google • HIG • Human Interface Group • IAB • IT • Junta42 • Magic Software • Marketing • Nedstat • ROI • SAS • SDL Tridion • SDLTridion • SEO • SPSS • Sybase • The Fifth Conference • WCM • analytics • cloud • content • content marketing • education • email • email marketing • innovation • lead generation • leadgeneration • marketing • multi-channel • online • outsourcing • research • security • social media • tips • usability • virtualization • website
Comments
Be the first to comment this paper.