Papers tagged with "CRM"
Addressing the challenge of customer churn & marketing burn
Profitable customer relationships are the lifeblood of any commercial enterprise. Yet many companies do a decidedly poor job of nurturing, cultivating and properly servicing customers in order to forge bonds that drive long-term loyalty and profitability. The question is why.
Integrating SAP R/3® and SalesForce.com®
Many enterprises choose leading ERP and CRM solutions, such as SAP R/3® and SalesForce.com®, to manage their IT and business activities. These include handling acquisitions, products, catalogs and orders, as well as managing leads, campaigns, customer profiles and more...
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