Papers tagged with "IAB"
Brand advertising and digital
For many advertisers digital is already a preferred channel for delivering sales-related and performance-oriented objectives; not only are results and ROI measurable, but they can be improved during a campaign. However relying solely on ‘click’ results to measure display advertising campaign...
Cookbook Online B2B Marketing, NL versie
Dit is de preview van het Cookbook Online B2B Marketing. Het volledige boek is beschikbaar via www.iab-belgium.be/cookbook
Met dit naslagwerk wil het Interactive Advertising Bureau (IAB Belgium) zowel marketing- en co...Cookbook Online B2B Marketing, version FR
Ceci est le preview du Cookbook Online B2B Marketing. Le livre complet est disponible sur www.iab-belgium.be/cookbook
Avec cet ouvrage de référence, l’Interactive Advertising Bureau (IAB Belgium) souhaite donner a...
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