Papers tagged with "Junta42"
Content Marketing Playbook 2011: 42 Ways to Connect with Customers
In 2010, we launched The Content Marketing Playbook: 42 Ways to Connect to Customers to considerable (and gratifying) fanfare, generating over 10,000 downloads and considerable buzz in social media land. Back then, our goal was simple: give marketers a basic yet comprehensive survey of their con...
Content Marketing Playbook: 42 Ways to Connect with Customers
We all know that the rules have changed. Shouting for attention – the old model of traditional advertising – brings little more than customer indignation. The new model – or new rules of social media or marketing or whatever you want to call it – brings people who are actively looking f...
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