Papers tagged with "SDL Tridion"

  • Are you talking to me?

    Personalizing the online user experience

    Take a look through your email inbox at the marketing communications you have received lately and at websites that you visit regularly. How many of them are personalized to your needs and interests? Have they gone beyond adding your name or ...

    Marketingread more...

  • Closed Loop Marketing

    Closed Loop Marketing is a form of interactive marketing where customer responses and behaviour are used to direct and refine marketing strategy and tactics. In this whitepaper, we will take you through the steps taken in the AIDAS cycle of Awareness, Interest, Desire, Action and Satisfaction. We wi...

    Marketingread more...

  • Five ways to persuade your target audiences: BluePrinting

    Organizations need to communicate with an increasing amount of target audiences in different regions across different channels. This leads to a proliferation of communication channels that makes it hard for organizations to communicate efficiently and effectively.

    Marketingread more...

  • It's Time To Break Up With Your Custom-Coded WCM

    Forrester report: It’s hard to believe, but some enterprises still use custom-coded Web content management (WCM) solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it ha...

    Content Managementread more...

  • Mobile Marketing: Attracting Millions of Mobile Internet Users

    The mobile world is booming - from the explosion of mobile operating systems and the exponential growth of available applications, to 3G's omnipresence in our everyday lives, demanding instant access to information. The iPhone unveiled the path to a new form of communication and interactivity, bring...

    Content Managementread more...

  • Search Engine Optimization for Global Web Sites

    The need to optimize search engine results and improve search engine marketing is under greater and greater pressure. This entails capturing and understanding how your target audiences search and locate information about your goods and services. This paper examines how optimizing multilingual searc...

    Internetread more...

  • The Forrester Wave(TM): Web Content Management For Online Customer Experience, Q3 2011

    The web content management (WCM) market is in transition. Functionality to enable publishing to the Web — whether internally or externally — has become commoditized. Yet now, the WCM market is growing based on customer experience management (CXM) needs, including multichannel delivery, conten...

    Content Managementread more...

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