Papers tagged with "advertising"
Brand advertising and digital
For many advertisers digital is already a preferred channel for delivering sales-related and performance-oriented objectives; not only are results and ROI measurable, but they can be improved during a campaign. However relying solely on ‘click’ results to measure display advertising campaign...
The Influencer: A consumer voice with legs
These are trying times for marketers. Budget restrictions require they accomplish more with less, while at the same time consumers are increasingly diffi cult to engage.
Marketers face the arduous task of generating greater sales returns on smaller advertising allowances and connecting to...
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