Papers tagged with "content marketing"

  • 7 lessons from visionary Context Marketers

    We all know it’s true. Customers have more power than ever before. They have huge expectations of the companies they do business with. And they won’t hang around waiting for you to catch up...

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  • Commerce: It's always personal

    How context-driven content fuels sales growth
    It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done...

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  • Content Marketing Playbook 2011: 42 Ways to Connect with Customers

    In 2010, we launched The Content Marketing Playbook: 42 Ways to Connect to Customers to considerable (and gratifying) fanfare, generating over 10,000 downloads and considerable buzz in social media land. Back then, our goal was simple: give marketers a basic yet comprehensive survey of their con...

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  • Content Marketing Playbook: 42 Ways to Connect with Customers

    We all know that the rules have changed. Shouting for attention – the old model of traditional advertising – brings little more than customer indignation. The new model – or new rules of social media or marketing or whatever you want to call it – brings people who are actively looking f...

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  • Designing content rich websites

    A website with lots of content, a very diverse user group, and to everyone's taste... how do you go about it? Get started with our white paper. We will explain how to start creating your website. From the first draft over information architecture to search strategy. And from Playmobil to IMDB. Want ...

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