Papers tagged with "customer journey"

  • Een nieuwe benadering van de customer journey analyse

    Eén op de drie aankopen van Nederlandse consumenten verloopt via internet. De verwachting voor de komende jaren is dat online shoppen nog verder toe zal nemen in populariteit en dat steeds meer verschillende producten online gekocht worden.

    Voor marketeers is het de uitdaging om de juist...

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  • Seven Strategies to market to an audience of one

    What’s the marketer’s role in each phase of the journey? Of all the customer facing teams within a business (sales, customer service, commerce, and marketing), it’s the marketers that are most active throughout the entire course of the customer journey. Marketers create brand awareness and or...

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  • The Customer Journey

    It is time to toss out the old models. The modern customer journey is amorphous – spanning across channels and touch points. It can start anywhere, anytime, and move in any direction – even backwards and in loops. Most important, each journey is unique. Whether buying or getting help for a prod...

    Marketingread more...

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