Papers tagged with "mobile commerce"

  • Mobile Commerce 2014 - Serving the Omni-Channel Customer

    The backdrop to our 2013 report was an ecommerce industry where mobile was no longer a ‘nice to have’ or something you should be planning for. Mobile was a channel that consumers expected as standard. UK smartphone adoption had tipped 50% and mobile was going mainstream.
    It was clear th...

    Marketing

  • Mobile Commerce Report 2015 - Benelux

    As high street and online shopping have merged, this evolution has continued onto all of our mobile electronic devices. We are, as consumers, as comfortable buying on our smartphones and tablets, as we are desktops and laptops. Even more so, perhaps.

    Marketing



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