Papers tagged with "social media"

  • 2012 Trends in Email Marketing

    2012 promises to be an exciting year for marketers, despite the continuing difficult economic climate across the developed world. This paper looks at the top 10 trends facing marketing professionals working in the email marketing field over the coming months.

    Developments in technology,...

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  • Compliance in the Cloud: How to Deal with Social Media in the Workplace

    For enterprises social media applications such as blogs, LinkedIn, Facebook, and Twitter bring both business opportunities and risk. There are many channels and the volume of data is enormous. Most organizations don’t even know if and how employees are using them. The combination of business sensi...

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  • Developing a social media strategy

    A hands-on guide including an action sheet

    In this first edition we will look at some of the main strategic social media marketing considerations and provide you a list of questions to ask yourself before implementing a social media strategy or improve your existing strategy. <...

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  • Social Marketing Playbook

    This Playbook will help you engage and interact more effectively online, by showing you how to:

    • Leverage best social media practices
    • Link online engagement to targeted objectives specific to your goals
    • Access supplemental applications to quantify, monitor, and expand e...

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  • Social Media Best Practices

    Things change very fast nowadays. Before Facebook was a household name there were services like MySpace and Friendster, the beginnings of digital social networks. Shortly thereafter Twitter came onto the scene. Now, as of 2011, there’s Google+. And there is every reason to assume another gamer-cha...

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  • The 7 Deadly Mistakes of Social Media Marketing ...And How to Avoid Them

    Too often we hear, “We need to get on Facebook!” “How can we begin using Twitter?” and “We need to be on THAT blog.” When we really should be hearing: “Let’s develop a cohesive, dynamic approach to building our Web presence that will help deliver a measurable, meaningful impact o...

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