Papers tagged with "usability"

  • International Usability Testing

    In Sweden, the cash dispensers have very large buttons. Do you know why these buttons are so big? You can press them wearing thick gloves. Swedish winters are cold. In the USA, zip code is a well-known concept. It stands for ‘Zone Improvement Plan’, but has very little meaning to anyone outsi...

    Economic read more...

  • Man beats machine: Why usability research should value quality over quantity

    These days technology is everywhere. Users are more demanding and compare products all the time, not only for prices or features, but increasingly for user-friendliness. Knowing this, companies that wish to beat their competitors can leap forward by involving real users in their product design and d...

    Marketingread more...

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