Whitepaper Central | Recent Papers

The Fifth Conference: TECH

2010-06-14

Technology is everywhere

In the near future, it is argued, technology will be everywhere. In our daily lives, in our industries and the economy at large, technology will be all pervasive. And therefore we will become more reliant on technology; at every level. But are we prepared? What will this mean to us, as individuals in our daily lives, but also as entrepreneurs, as managers, as policy makers?

Risk Analysis on the Fly: Fast Markets, Complex Portfolios

2009-05-28

If the economic crisis of the past year has taught us anything, it is that more-active measurement and management of risk in complex portfolios and across complex trading organizations is a potential source of profound differentation. We need not look any further than the algorithmic trading community for proof of what is now possible in taming complexity risks.

The Influencer: A consumer voice with legs

2010-03-14

These are trying times for marketers. Budget restrictions require they accomplish more with less, while at the same time consumers are increasingly diffi cult to engage.
Marketers face the arduous task of generating greater sales returns on smaller advertising allowances and connecting to a broader public with fewer resources. All the while, an increasing number of channels are vying for the shopper’s interest, creating unprecedented competition.

Brand advertising and digital

2010-05-15

For many advertisers digital is already a preferred channel for delivering sales-related and performance-oriented objectives; not only are results and ROI measurable, but they can be improved during a campaign. However relying solely on ‘click’ results to measure display advertising campaigns is misleading.
Put simply, the contribution display advertising makes to the majority of audience engagement is not recognised. This is particularly true for brand metrics and conversions and overall, for evaluating the effectiveness of online brand campaigns.
Even search relies on digital brand awareness campaigns. A quarter of conversions are search related and without supporting brand advertising, these direct marketing campaigns would be far less successful.

Social Marketing Playbook

2010-06-10

This Playbook will help you engage and interact more effectively online, by showing you how to:

• Leverage best social media practices
• Link online engagement to targeted objectives specific to your goals
• Access supplemental applications to quantify, monitor, and expand efforts towards reaching those goals

This Playbook is offered to you by Leadfab'ric.

Mobile web design: how to create your success story

2010-05-26

Take mobile web design seriously

Viewing a website developed for a computer screen on a tiny mobile phone feels like sitting in the front row of an Imax movie theater. You slowly become frustrated because you feel like you’re missing the action and when it’s over you’ll leave with a headache.

Viewing a website designed for a computer screen on a phone screen often is an awful experience.

How to Find New Customers

2009-11-11

In this white paper, you'll learn how to:

• Find new customers by driving demand for your products and services.
• Align your educational content to the way your customers actually buy.
• Turn your website into an educational hub.
• Leverage marketing automation to become the trusted advisor.
• Fill the sales pipeline by nurturing decision makers until they are ready.

Sustainable Knowledge Management

2009-09-02

Recognizing knowledge as a key asset gives an enterprise advantage over its competitors, and equips it for the challenges and opportunities of the knowledge society. An organization’s experiences, information, and communication are its most valuable resources. But due to information overload, traditional tools and processes are no longer up to the task.

The Definitive Guide to Making Quota

2010-03-11

CSO Insights, experts on the world of sales and marketing, recently surveyed over 2,800 companies. They found most were raising quotas, despite low quota attainment the prior year. In fact, quota attainment has been steadily declining for years and CSO Insights expects it to drop even more.

Cookbook Online B2B Marketing, NL versie

2010-03-24

Dit is de preview van het Cookbook Online B2B Marketing. Het volledige boek is beschikbaar via www.iab-belgium.be/cookbook

Met dit naslagwerk wil het Interactive Advertising Bureau (IAB Belgium) zowel marketing- en communicatieprofessionals, als managers van kleine en middelgrote ondernemingen, meer inzicht bieden in digitale B2B-marketing.